DNA Group, Inc. (IBEX Presentation)

DNA Group, Inc. (Interface Design)

North Carolina Estuarium

ReelFX Creative Studios

Challenge

DNA Group had produced a number of videos with a great deal of marketing material and technical data for boat manufacturers. All this content was to be published on a DVD, but DNA Group needed an interface to organize all this information. The interface had to reflect the essense of DNA Group's commitment to quality digital switches.

Solution

Utilize a genuine DNA Group digital switch as the interface. Using an existing CAD file, a render was created of an actual digital switch. Slight modifications were made to the original so that the number of buttons would match the number of links DNA Group envisioned. The original labels were replaced with links to technical data and marketing videos.